Rolex is not as cool as you think

10 reasons why Rolex is quite simply one of the most unethical brands in the world.

If we’re talking about “watch privilege”, Rolex has to be one of the top names in the list.

Just like Coca Cola, Kleenex and Viagra, all these companies are living the fever dream of any capitalist organization. Literally EVERYONE knows them and what they do. If Rolex were an actor, it would be Robert Downey Jr.

That’s how powerful its reputation has grown over decades of tremendously good marketing and delivering solid watches. Undoubtedly, a remarkable feat.

Ask someone clueless about Rolex. Most likely they will recognize the brand and call it a high quality luxury item. But what happens if you ask a watch nerd like myself the following question?

“What do you think about Rolex?”

Incredibly divergent and passionate answers will come forward. Rolex is an easy brand to love just as much as it is to hate.

After all, they’re simply the biggest watch brand in the world and the only independent watchmaker to appear in the Forbes list of the 500 most powerful brands in the world.

However, that won’t stop me from sharing with you the 10 reasons why I love to hate Rolex. Take it as the humble opinion of a watch nerd who’s too tired…