Member-only story
Why you must avoid at all costs to participate in “flex culture”
From a watch enthusiast perspective: resisting the temptation to show off can help the entire watch community
I truly can’t fathom the appeal behind social networks such as Instagram. Why would someone voluntarily post their putrid narcissism disguised as self-love for the entire world to see for something as abstract and ridiculous as “likes”? More importantly, why would you engage on a regular basis in an app designed to make you miserable? It essentially is a collection of pictures and videos of hot people doing “awesome” things while wearing expensive shit from neck to toe.
But that is what we need to understand about flex culture. The concept happens to be very appealing for some reason. The idea of purposely displaying expensive items in front of a camera just so that people know you’re rich enough to buy them has been blamed recently to the advent of these social media websites. People say Instagram, Youtube and Facebook seem to be the biggest culprits behind this hideous tendency. However, I dare say that this disgusting habit has always been true. It is just now more evident than ever.
If you analyze every major historical event, you will find out sooner or later that it’s nothing more than a collection of dick-measuring contests gone haywire. It’s human nature, apparently, to display in the loudest and most obnoxious way possible just how “kewl” you happen to be.
The real tragedy isn’t that us humans are incredibly dependent on attention. It is the fact that there is a surprising amount of people who love to see it.
Flex culture and the watch world go together
As a watch enthusiast it depresses me more than another Pokémon added to the Smash Bros roster to realize that the beautiful art of watchmaking can never be separated from “flex culture”.
Thanks to genius marketing made by companies such like AP or Patek, you don’t have to be a watch expert to realize that timepieces with that name on the dial cost a lot of money. How much exactly doesn’t really matter. Even the noobiest of noobs will know that your watch costs more than their car.
